Is the Medium Still the Message?

Nearly 2 weeks ago, I saw a billboard on I-84 in Hartford that struck a chord.

It said, in a familiar logo, “putyourfaceinabook.”

When I got to work, I googled it, found a picture of a similar billboard, and posted it on Facebook.

Since then, it has taken on a viral life of its own.  1,400 people have “liked it,” and half of them have “shared” it.

Turns out Lamar Advertising came up with the idea for the Milwaukee Public Library, and National Library Week.

Simple and effective, whether delivered from an old-fashioned highway billboard or the digital billboard known as Facebook.

The most interesting part of the digital discussion has been the divide between the traditional hard copy book readers and those who use e-readers.  Many in the Kindle/Nook/Apple crowd don’t seem convinced they’re reading books.

What would Marshall McLuhan say?


About Gerry

I've been covering Connecticut news and sports since 1974. I know, I don't look that old.
This entry was posted in Digital World, Media, Noticed and tagged , , , , , , , , . Bookmark the permalink.

2 Responses to Is the Medium Still the Message?

  1. Deep Em-Kel says:

    Marshall McLuhan would say (and did say) the content of any new medium is the old medium. The content of the new medium of Kindle is the old medium of printed books. We have yet to identify or develop new content peculiar to Kindle, if there is any.

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