Nearly 2 weeks ago, I saw a billboard on I-84 in Hartford that struck a chord.
It said, in a familiar logo, “putyourfaceinabook.”
When I got to work, I googled it, found a picture of a similar billboard, and posted it on Facebook.
Since then, it has taken on a viral life of its own. 1,400 people have “liked it,” and half of them have “shared” it.
Turns out Lamar Advertising came up with the idea for the Milwaukee Public Library, and National Library Week.
Simple and effective, whether delivered from an old-fashioned highway billboard or the digital billboard known as Facebook.
The most interesting part of the digital discussion has been the divide between the traditional hard copy book readers and those who use e-readers. Many in the Kindle/Nook/Apple crowd don’t seem convinced they’re reading books.
What would Marshall McLuhan say?