That’s a phrase one of the many consultants I’ve worked with over the years loved.
“Begin a story with the words “Essential information” to stress its importance.”
And years later, sometimes I do. Like now.
For people of a certain age and beyond, I have essential information for you, courtesy of my NBC Connecticut colleague Amy Parmenter. She has just published in the Huffington Post for a piece she wrote on her blog about health care and her mother.
Please read it. To borrow a phrase we use far too often on health stories, Amy really does have essential information that could save a life.