Driving home after work Thursday night, it was one of those commutes.
Construction on New Britain Avenue in West Hartford, right around the corner from NBC Connecticut World Headquarters, followed a nice traffic-paralyzing accident on I-84. Whoopee.
I was punching buttons on my radio when I heard it. A deep voice, a serious delivery. A commercial for BailCo Bail Bonds. I’d never heard it before.
By then, it was just after midnight. I listened intently to that deep, serious voice, the mark of an effective commercial. How effective? I considered committing a crime (petty, of course) just so BailCo could come to my rescue.
That’s what a good commercial can do. And that’s what a long backup on I-84 at midnight can do.
Should have taken the long way home.