Change isn’t easy.
Gillette introduced the Trac II razor blade in 1971, and almost every day that I’ve had to drag a blade across my face since then, it’s been with a Trac II blade.
Could it be, as Schick’s website says, the “enhanced handle design with rubber ridges for advanced control?” Or because “the sleek all-black look is a perfect reminder that nighttime is the most active time for the Power of 4®?” Or because it has “four precisely synchronized blades with patented blade coating for a smoother you?”
Is it because Schick’s manufacturing headquarters has been in Milford since 1961?
Nice, but no.
I switched because it was free.
The razor came in a goody bag at a golf tournament. I ran out of Trac IIs, and there it was, in the drawer, sitting there in all its Midnight glory at 2 p.m. And it was a pretty good shave.
Brand loyalty abandoned in the blink of an eye.
I have a couple more golf fundraisers still on the calendar.
So whatcha got, Gillette?