Hyundai is running an acronym-filled television ad that includes an announcer saying “WTF” and “SOL.” I pity the poor parents who might have to explain what they mean.
“Daddy, what does S-O-L mean?”
“Well son, it stands for ‘shit out of luck.’ And that’s what you’ll be if you don’t brush your teeth and go to bed like a good little boy.”
“Mommy, what does W-T-F stand for?”
“What the fuck.”
“Gee, I’m just asking. You don’t have to get mad.”
“No, sweetie-pie, that’s what it stands for. ‘What the fuck.’ Now go do your homework.”
How wonderful. We can now swear without using actual profanity.
Still, I’m thinking George Carlin’s “seven dirty words” are inching ever-so-closer to broadcast air. (I think three already have.)
If Hyundai really wanted to shock, they’d run this ad made for the French market.