Every morning, as I turn the pages of the newspaper, I’m greeted by the smiling visage of a morning news anchor of a competing station. She’s beaming, and why wouldn’t she be? She’s holding wads of cash in both hands.
She and Chuck Woolery (a member of the American TV Game Show Hall of Fame, according to his Wikipedia page) are promoting a “Watch and Win” contest.
There is nothing unusual at all about television station contests. There is, however, something unusual about news anchors participating in the promotion. And there is something highly unusual about news anchors holding big cash prizes. As in, verboten.
Still, to give the benefit of the doubt, maybe time has passed me by. Maybe I’m looking at the future of the profession. (Old media. Must change. Must think outside the box.)
So while I cannot take it upon myself to offer you cash to watch me on television, I can offer you something to read this blog, which, unlike the television station, is mine, all mine.
How about…a slice of cheese! I just opened the fridge, and there it is. Good cheese. Sorrento® brand cheddar. Read this blog and win a slice of cheese until supplies run out!
Maybe it’s OK to do this. I think not. Either way, time’s up. I made a sandwich to take to work. No more cheese.
Thanks for reading, though.