“The new phone book’s here! The new phone book’s here! Page 73 – Johnson, Navin R.! I’m somebody now!” (Steve Martin in “The Jerk”)
That’s pretty much how I feel on seeing the news that the Mother Ship (NBC Universal) has decided to step up its courtship of viewers in the 55-64 demographic.
Also known as: Me.
The Mother Ship commissioned a survey on us and found us to be worthy of the attention of advertisers.
I hope they didn’t spend a lot of money on this. Because, as a good and faithful employee of The Peacock, I would have told them. For nothing.
Boomers still rule.