That’s how many you get to post on Twitter, which means you’d better make the most of each and every one, and you’d better make sure your message is crystal clear.
A local newspaper in Connecticut offers a good example of how a tweet about a news story could be misinterpreted, or even inflammatory.
In a nutshell, the mother of a local soldier (who was Jewish) killed in Iraq was disappointed she hadn’t heard from Sen. Joe Lieberman (an Orthodox Jew).
This was their tweet yesterday.
Mother of fallen CT solder says she would have “expected more” from a “Jew” like Joe Lieberman http://bit.ly/bCGvgC
Doesn’t read well, does it? To their credit, they followed up today with a much better-worded tweet.
With so many new and different platforms of media to be fed, and fewer editors and producers available to provide a second set of eyes, this is a good reminder to all journalists to take a moment to proofread everything we write.
There are so many new ways to embarrass ourselves, when one used to be more than enough.
And yes, you can find me on Twitter too, at @GerryBrooks.
It’s a brave new world. Let’s be careful out there.