Food Porn

I have several incisive, even brilliant thoughts on the primaries.  If I were a consultant, people would pay mega-bucks for my insight and wisdom.  But there are already too many talking heads and political bloggers just begging to be heard, so for now I’ll keep my solid gold analysis to myself and instead offer this nugget from the A.P. wire.
———-
Pop-Tart shop pops up in Times Square

One of Kellogg Co.’s most popular brands is popping up in Times Square at Pop-Tart World, with more than 3,000 square feet dedicated to toaster pastries.

Customers will be able to eat Pop-Tart “sushi,” order a customized pastry or create a custom box filled with a mix of their favorite flavors. At the store, they can suggest new types of Pop-Tarts, select a Pop-Tart T-shirt made by specialty artists or get “frosted” and “wrapped in foil” by a light show.

It’s the first store for Kellogg has focused on one product to cash in on its dedicated following, and the company hopes to make it a fixture in Times Square, where two candy makers already have stand-alone emporiums, the Hershey store and Mars Inc.’s M&M’s World.

———

Two things.  Did you know you can “friend” Pop-Tarts on Facebook?  Now you do.  (If you were a Pop-Tart, which flavor would you be?)

And something tells me that getting “frosted” and “wrapped in foil” by a light show in Times Square is nothing new.  Pop Tarts, indeed.

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About Gerry

I've been covering Connecticut news and sports since 1974. I know, I don't look that old.
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7 Responses to Food Porn

  1. hendu says:

    I wonder, actually hope, that the building is in the shape of a giant toaster.

  2. Li'l Em-Kel says:

    This is why the Muslims hate us.

  3. Linda says:

    Gerry, thank you for not going the political route! And thank you Li’l Em-Kel. I almost spit out my sip of water on my desk. I’m getting ready to meet the public and now I’ll have a smile on my face and no chance of pulling a “Steven Slater”! 🙂

  4. Gerry says:

    Hendu, you are a marketing genius…
    Li’l Em, if that’s not true, it should be…
    And Linda, I find too many political bloggers play to each other, and try to dazzle one another with their brilliance. My brilliance shall remain within. For now.

  5. Gerry

    I think you’re onto something ( as you usually are ) I peruse the Connecticut blogosphere often and find that it’s a club that’s not exactly welcoming me in. Even though I do have CT connections. I lived there. Worked there. Stay there for a good chunk of the summer. Write about CT issues on my blog. And, of course ( Shameless self promotion follows ) much of my book is set there.

    The Laurel. My Left Nutmeg ( The most sophomoronic blog title in the country?? ) And, of course, that WNPR host’s fine blog. I’m regularly ignored by these people. I comment. I email. No response. It’s like they’re Studio 54 and I’m the shmuck waiting in line, the one with the bib overalls, bad hair and cheap shoes.

    I think they do talk to and about themselves, and are in love with the chatter. In love with the reflection in the cybermirror. Latest evidence of which: The MLN/NPR host feud in which the NPR guy used a word I never heard Scott Simon or Dan Shorr or Nina Totenberg use. To wit: D—–bag.

    Not exactly a club we should be waiting in line to get in I guess.

    You on the other hand, Mr. Brooks.

  6. P.S.

    That last line should be ” Yours on the other hand, Mr. Brooks. ” Referring to the salon/saloon with the “Welcome mat ” you kindly put out there next to the door.

    • Gerry says:

      Thanks Terry. I suppose as an “anchorman” I could be a poseur and write about politics and other weighty matters. But I don’t want to. That simple.
      I want to write about anything that touches me or strikes my fancy, whether it’s the randomness of a mass murderer or Pop-Tarts.

      Part of what shaped this philosophy occured when I filled in for Don Noel for a week as political reporter. Probably the early 80s. I enjoyed all kinds of reporting, but I was making a name as a feature reporter at the time. Halfway through every interview I’d do that week, the politician would stop, look at me, and ask, “What are you doing here?” Then they seemed comforted when I assured them I was playing it straight, filling in for Noel. And I realized I had more sway as a general feature reporter than as a narrowcaster. I try to bring that “everyone in the pool” attitude to the anchor desk, and this blog.

      OK, I’m done now.

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