Seriously, if 8.2 million Americans can find USA-Canada on MSNBC – that’s about a month’s worth of viewers for Keith Olbermann – do the folks at NBC think their Olympic viewership on the network would have suffered badly by airing hockey in prime time? (Tim Cowlishaw, Dallas News)
Dear Moron Tim,
The answer is yes. Yes, viewership would have suffered badly by airing hockey in prime time. Really, really badly. NBC’s primetime Olympic show is just that, a show. A variety show with something for everybody. And Bob Costas is Ed Sullivan with a personality, introducing one performer after another.
You think the NHL isn’t getting its money’s worth from letting its players participate in the Olympics? That NBC isn’t giving the NHL and its players the over-the-air network showcase they deserve? Tim, there’s a reason NBC pays nothing for the rights to broadcast NHL games.
MSNBC, CNBC, and Universal Sports (OK, Universal Sports is pretty obscure) are perfect venues for longer-form live events such as hockey and curling. It’s a business, Tim. NBC shelled out a ton of dough to broadcast these games. You want commercial-free hockey on a network? Call PBS and volunteer to host the pledge drive.
Tim, it’s been a tough year for NBC. The Leno thing didn’t work out, and The Peacock could use a hit show or two. You should understand, Tim. You work in the newspaper business, for heaven’s sake. But Tim, the Olympics? That’s one thing the folks at 30 Rock do really well. Thanks for watching.