Does anyone have brand loyalty to gasoline anymore?
I seem to remember my father pledging allegiance to Gulf No-Nox. “Makes the car run better.” Must have been specially formulated to make Chevy Bel Air station wagons run smoother, and keep the kids in the back quieter.
I ask, because I fill up with Shell. Why? Because two stations are near the house, and one is down the street from work. And before I could find out what Shell “V Power” is, I noticed today while filling up that Shell is now enriching its gasolines with nitrogen.
I suspect Shell is mostly enriching itself. I don’t understand what nitrogen-enriched gasoline will do for my car, because (a) it doesn’t run any better, and (b) I really don’t care. I would make more sense to me if Shell enriched its gasoline with Jack Daniel’s.
I understood when Esso said it would “Put a tiger in your tank.” A nice, catchy slogan for an auto-obsessed America of the fifties and sixties.
But nitrogen? Can’t you just hear the Shell marketing people saying, “Let’s do something that sounds really good, and nobody will understand.”
OK then. Good job. Way to go.