From the Associated Press: Dangling enough dollars in front of smokers who want to quit helps many more succeed, an experiment with hundreds of General Electric Co. workers indicates.
Among those paid up to $750 to quit and stay off cigarettes, 15 percent were still tobacco-free about a year later. That may not sound like much, but it’s three times the success rate of a comparison group that got no such bonuses.
GE was so impressed it plans to offer an incentive program nationwide next year, aiming to save some of the company’s estimated $50 million annually in extra health and other costs for smoking employees.
Hey! I work for G.E.!!! (NBC30 is owned by NBC Universal, which is owned by General Electric.) I haven’t had a smoke for 16 months, but shouldn’t I get a piece of the action after smoking for 35 years? Come on, $750 is $750…and these days it’ll buy about 70 shares of G.E., and I’m buying.
So what do I have to do, start smoking again to quit again? Nah, too much trouble and too much money.
So let me offer an alternative to G.E. Chief Medical Officer Robert Galvin. Save the money! Just send them to my doctor. His stop-smoking message was the most effective of all. I believe it was a single sentence of spoken English.
“If you don’t stop smoking, I’ll rip your lungs out.”
Really, that’s all that’s necessary. You’re welcome. Now cut me that $750 check.